One of my biggest clients at DIA Brands, together with the team, we refreshed IJM Land by coining a new philosophy “Distinctively IJM”.
IJM Land has always been one of the most prominent developers with developments across the globe. But with a new leadership taking the brand to the next level. DIA was tasked to refresh the brand’s visual identity system to create consistency, drive higher recall, and to increase the brand’s equity.
With the new CEO of IJM Land, Datuk Wong and the communications and marketing team, we crafted out a new brand strategy, brand story, and the vision of the refreshed IJM Land. Hence, the IJM Blue Badge:
