At DIA Brands, my first major project was Boost brand refresh. Having joined the company after all the strategy was set, I worked with the team to translate the strategy and the refresh into a brand video. In the room with Boosts marketing team taking the entire video from pre-production all the way to post-production, the DIA team and Boost team worked tirelessly to product a video that was well-received by the media and the public at large.
One of the main things I was tasked to do was come up with sonic branding for Boost. Together with FUSE, I worked closely with them in ideating, conceptualising, and directing the sonic branding all the way til we reached a unique and interesting sound.
Check out the video below, and wait for the sonic branding at the end!