At Cake, one of the biggest campaigns I did was FWD‘s brand campaign. With the team, we conceptualised their OOH and DOOH for their major brand campaign – this included billboards nationwide and an 3D AR video at Pavilion, KL.
I turned to my flair of storytelling to sell the entire idea, together with their tagline ‘Celebrate Living’ which in my opinion, is one of the best taglines an insurance company can have, we came up with proposition – “For every moment, Celebrate Living.” Giving people the freedom to live their best lives in financial freedom and without worry to be safe; to truly cherish every moment by celebrating life itself. This translated into:
And in conjunction with Hari Raya, which followed right after their brand campaign, was this 3D AR DOOH. Together with the team, we conceptualised, scripted, storyboarded, and produced this piece.